• acceleration

    Loyalty acceleration solutions enrich the value proposition for loyalty members by allowing them to earn rewards more quickly and more easily. Plan B connects loyalty members and retailers for 3rd party-funded points and miles through private label Online and In Store Rewards Shopping Portals.

    Delivered in partnership with loyalty scheme operators, these solutions create new, appealing member reward opportunities on purchases and accelerate member engagement while supporting customer monetisation objectives.

  • acquisition

    The process of acquiring and retaining customers is the engine of loyalty marketing. Traditionally, efforts to introduce relevant and engaging customer benefits while better understanding profitable customer behaviour have come with a high price tag. This can be in the form of significant investment in resources, costly new systems or in long-term liability.

    The Plan B Digital loyalty platform can be deployed quickly and on a turnkey basis, leveraging existing systems and bypassing the need for infrastructure investment. Plan B systems deliver all the benefits of loyalty marketing at a fraction of the cost.

  • systems

    In commerce, systems exist to support business building and this is at the core of Plan B systems design. Plan B provides open systems, capable of interfacing easily with both our partners and their customers. Our technology solutions combine the benefits of simple deployment and flexible applications with low ongoing running costs.

    Much more than a loyalty platform, Plan B systems deliver customer loyalty and engagement through our partners’ marketing and promotional activities. Plan B offer and promotion management systems are designed to not only support focused campaigns for our partners but to facilitate ad-hoc promotions with media or partners. Plan B systems are not just loyalty-building but truly purpose-made marketing systems.


  • partnership

    Partnership marketing, a unique area of expertise at Plan B Digital, is about business building across multiple partners and designing turnkey marketing programmes that deliver results.

    Plan B partner marketing programmes bring together synergistic brands with high potential customer bases and leverage their marketing channels to target and distribute offers. This allows marketers to reach more customers in more markets or more segments on a very cost-effective basis.

    We design compelling and relevant value added offers and cross promotions that efficiently tap into multiple customer touch points – online, on mobile, at point of sale.

  • targeted

    Partner marketing strategies radically redefine both reach and targeting for marketers. Partner programmes can be deployed on a scale that would be inconceivable for individual clients. Aggregating multiple client member bases allows for segmentation and a potential targeted reach not possible through conventional marketing.

    The scope of these targeted marketing opportunities increases significantly through the application of Plan B technology solutions.

    Plan B systems support one-to-one distribution of relevant offers to targeted customer groups, right down to the individual as the ultimate segment. Through real-time data analytics based on the transaction history available, Plan B systems dynamically reallocate and target new offers to high potential customers. Welcome to dynamic targeted marketing.

  • turnkey

    As a partner marketing and loyalty consulting firm, Plan B delivers beyond conventional services to provide comprehensive technology and marketing solutions for merchants, financial institutions and loyalty operators.

    Plan B delivers on a turnkey, resource-light basis. Comprehensive marketing support services include campaign design and execution; web and mobile production services; database design and hosting; email and SMS management, campaign tracking, transaction data analytics.


  • across markets

    Plan B delivers international marketing partnerships and business building solutions for major brands in travel, retail and financial services.

    With the focus on partnering for incremental business, Plan B delivers marketing solutions to enrich the value proposition for all key stakeholders – clients, their customers and their marketing partners. Plan B solutions integrate seamlessly with partner brand websites and marketing channels for deployment across multiple markets, languages and currencies.

  • delivered

    Within its partner marketing and loyalty acceleration mandates, Plan B delivers custom designed programmes and digital solutions, beyond deployment of its proprietary software platforms. One unique area of expertise is helping marketers to effectively reach targeted audiences outside of their domestic or primary markets; over the years, Plan B has delivered partner marketing programmes and digital solutions for clients across 14 international markets.

    Plan B Partner Marketing & Solutions Clients

      • American Express
      • Bayern Card Services
      • HSBC Premier (UK)
      • MasterCard International
      • PayPal (UK)
      • SEB Kort
      • Sparkassen
      • Visa Europe
      • Air Canada
      • Air France
      • Air Miles (UK)
      • Air New Zealand
      • Avis Europe
      • Etihad Airways
      • Hertz Rent-a Car
      • Hilton International
      • Intercontinental Hotels & Resorts
      • Lufthansa German Airlines
      • Rezidor Hotel Group
      • SAS Airlines
      • Sixt Rent-a Car
      • Singapore Airlines
      • Starwood Hotels & Resorts Worldwide
      • United Airlines
      • VIA Rail
      • Asia-Pacific: Destination New South Wales, New Zealand Tourism Board, Hong-Kong Tourism Board, Singapore Tourism Board, Tourism Victoria, Tourism and Events Queensland, Tourism Tasmania

        North America: Atlantic Canada, Destination Halifax, Florida Tourism Industry Marketing Corporation, Hawaii Tourism Authority, Italian Trade Commission, Las Vegas Convention and Visitors Authority, Ontario Tourism, Tourisme Montreal, Tourism New Brunswick, Visit Napa Valley

        Europe: German National Tourist Board, German Wine Institute, European Travel Commission

      • Bloomingdales
      • BMW
      • Carrefour
      • Courvoisier
      • Festina
      • HP
      • Indigo Books & Music
      • Mercedes
      • Mont Blanc
      • Panasonic
      • Sears
      • Shell
      • Sony Pictures
      • SonyStyle
      • Tumi


For inquiries regarding Plan B Digital solutions and services:

Eve Howse

CEO and Head of Business Development